X5 Group, Russia’s leading food retail company, has published its operating results for the second quarter of 2026. The retailer’s total revenue showed a confident year‑on‑year increase of 9.9%, reaching 1.29 trillion rubles. The main growth driver for the group remains the hard‑discount chain “Chizhik”, which is growing at a pace four times faster than the flagship format.

Revenue distribution by retail format

Revenue dynamics across the company’s key chains for the reporting period were as follows:

• Chizhik – a record increase of 29.8%, with revenue reaching 134.8 billion rubles;
• Pyaterochka – growth of 7.6%, with revenue rising to 993.1 billion rubles;
• Perekrestok – an increase of 6.5%, with revenue recorded at 138.9 billion rubles.

The gap between Perekrestok and Chizhik in terms of revenue has narrowed to an all‑time low of 4 billion rubles. Analysts predict that if the current trajectory continues, the discounter may overtake the supermarket format as early as the third quarter of 2026 and become the second most important format within X5 Group’s portfolio. The popularity of low‑price stores is also reflected in customer traffic: the number of shoppers at Chizhik increased by 27.5%, and the total number of outlets reached 3,596 stores across 45 regions of the country.

Expansion of digital services and franchising

Alongside brick‑and‑mortar retail, the company is actively increasing its share in e‑commerce. Revenue from X5’s digital businesses (online ordering and delivery) has grown at an outpacing rate, rising by 25.4% to 85.7 billion rubles. Overall, the retailer opened 466 new stores during the quarter. Particular attention is being paid to the development of the partner network: the “OKOLO” convenience‑store franchise has expanded to 7,241 outlets.

A slight slowdown in X5 Group’s overall revenue growth compared with the first quarter (from 11.3% to 9.9%) is directly linked to macroeconomic factors, in particular the decline in food inflation. Under conditions of price stabilization, it is precisely the aggressive regional expansion of the hard‑discount format that enables the retailer to offset the inflation gap and maintain strong operating performance. The current statistics confirm a persistent trend towards more rational consumption: food demand continues to shift into the segment of ultra‑low‑price stores.