Following the entry into force of the European Union's ban on the export of roses, chrysanthemums, azaleas, and decorative floristic greenery to Russia (effective late October 2025), the Russian flower market successfully restructured in just a few months. The main volume of the missing European supply was replaced by suppliers from China, as well as from Latin America (Ecuador, Colombia) and Kenya.

A particularly high rate of substitution is recorded in the Urals, Siberia, and the Far East, where Chinese products arrive directly. In early 2026, imports of cut flowers from the PRC to the Amur region grew fourfold (exceeding 225,000 stems), while in the Siberian Federal District, delivery volumes increased 3.6 times year-on-year (to 227 tons). Logistics have also accelerated: delivery times along the "plantation-to-counter" route have been reduced to 2–3 days for border and Siberian regions.

Although the market remains import-dependent (the share of foreign products is about 78%), sanctions restrictions have stimulated the development of domestic production. According to industry associations, the share of domestic flowers on the market continues to grow, reaching 25-40% in certain segments. At the same time, there was no sharp jump in retail prices due to the change in supply routes—the market adapted through flexible logistics and expanding the geography of imports.

The rapid reorientation of the Russian flower market from the European direction (the Netherlands) to the Asian and South American directions confirms the high adaptability of supply chains in the FMCG sector. Chinese suppliers have not only covered the deficit for basic flowers (roses, chrysanthemums) but have also become leaders in the supply of decorative greenery (eucalyptus, fern), displacing Israel. For the B2B market and logistics operators, this case demonstrates how the introduction of embargoes opens up opportunities for the development of trans-Asian express delivery routes for perishable goods (fresh logistics).